This article is part of the school of coworking course through Archie. Make sure to check out the other articles to learn more about how to start a coworking space business.?
What is a Social Wall?
A social media wall, sometimes known as a social wall, is a real-time stream of aggregated live updates shown on digital signage. These posts can be sourced from Facebook, Twitter, Instagram, YouTube, and Pinterest.
A social wall is one of the most popular and effective methods of marketing your coworking space event as well as serving as a digital signage display during an event. Using a social wall gives your space exponential reach
How to use a Social Wall
As mentioned above, the use of a social wall in your coworking space will reap many benefits. This engaging tool can be used for events of all sorts such as virtual events, conferences, corporate events, product launches, and so on. Automatic updates of the latest posts across all social media channels allow for greater exposure of the brand in addition to keeping attendees up to date with all event matters.
The contents of your social media wall are retrieved by a specific hashtag. As new posts by that hashtag become available, the social media display wall automatically refreshes to obtain and display those new posts on the digital signage in a customizable manner. Your social wall can also serve as a tool for Q&As, requesting recommendations in the event venues, contests, polls, etc.
Benefits of Using a Social Wall
To put it simply, a social wall is an emerging way to attract visitors to your event in the digital realm. In this section, we will go over the numerous benefits of event marketing and brand endorsement this new era marketing tool brings to the table.
Visual Footprint
A social wall shows visually pleasing user-generated content that appeals to a wide range of audiences. This produces a striking response and expands your visual footprint.
Typically, an event’s social wall is the main attraction. This nifty piece of technology display encourages attendees to use the event hashtag to share more about their experiences, feedback, and exciting moments from the event on their social channels to be featured on the event wall.
This is considered a smart marketing tactic because it generates strong word-of-mouth publicity for the event. In today’s digital era, a social wall is a great approach to draw a crowd by playing into the desire to be featured on the event social wall, thereby expanding your exposure.
Audience Engagement
Social media presence is a key part of any brand’s success. The wider the reach, the higher the impressions. Consequently, this creates a stronger and more consistent engagement. With a social wall at an event, the audience uses branded hashtags in their own content which can then be recycled to be displayed on the social wall’s feed.
High engagement with a brand or hashtags creates a sizeable social media buzz, proven to be one of the most efficient ways to promote your brand organically. The bigger the buzz, the greater the engagement and the greater the engagement, the better for your brand.
In addition, through this real-time web feed, you can learn about your audiences’s likes, dislikes, interests, and behaviour on the social wall. This allows you to better identify and approach your target audience
Ultimately, a social wall allows you to have the audience promote your event for you at no extra cost.
Brand Promotion
Displaying customer-generated content via a social wall at an event increased audience engagement with a brand’s product and services. This is an excellent way to drive brand promotion and develop a brand image with a strong trust factor.
Customers are more inclined to trust a brand when they sees their peers positive experience with it. A social wall provides the opportunity for users to display this, therefore raising awareness around the product or service without the brand advertising directly to the users.
Brands can create hashtag campaigns to combine feeds from their many social media platforms and showcase them on their social media wall. This keeps coworkers up to date on the newest brand developments while also engaging them in their daily activities.
Community Building
Engaging event participants with a social wall that displays their online feeds on a large screen connects them through various hashtag campaigns, live Instagram feed campaigns, Twitter feeds, and so on. This fosters a sense of community among the audience, increasing the likelihood of their continued engagement with you in the future.
ROI and Sponsor Revenue
As mentioned before, users believe in what they see when they feel it is genuine. This is why social walls are utilized for commercial objectives. This is why people prefer to consult user-generated content before making an online purchase.
The social wall allows guests to interact with one another, motivating them to stick with a brand even after the event is over. This generates Return on Investment (ROI), which is a direct assessment of the effectiveness of a social media marketing effort.
The user-generated content re-shared on the social media wall shows how others feel about your business. It makes people feel respected and heard, and it also informs others about the value of your product and how it feels to be a user of your brand. Again, the result is B2B conversions and revenue for the brand.
Conclusion
For a company in the digital age, employing marketing tools such as social media walls to boost engagement and social presence is key in improving internal and external communication. Furthermore, displaying user-generated content in the form of graphics, photographs, and videos aggregated from various social media platforms in your coworking space will inspire others to interact with your brand.
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