Visibility is key to attracting the right clientele. With a multitude of options available for potential members, your coworking space needs to stand out. This guide will dive into the best platforms to list your coworking space, focusing on coworking aggregators, directories, and listing sites.
1. Understanding Coworking Aggregators:
What Are They?
Coworking aggregators are complete online platforms that gather and display information about various coworking spaces. They serve as a centralized database, making it easier for freelancers, remote workers, and businesses to find suitable coworking spaces based on specific needs and preferences.
Key characteristics of coworking aggregators include:
- Extensive Listings: They typically feature a diverse array of coworking spaces, providing details about each space’s location, amenities, pricing, availability, and more.
- Search and Filter Options: allow users to search for coworking spaces based on specific criteria like location, price, amenities offered, and type of workspace (e.g., open desks, private offices, meeting rooms).
- User Reviews and Ratings: Many aggregators include user reviews and ratings, offering firsthand insights and experiences from existing or past members of the coworking spaces.
- Additional Resources: Some aggregators also provide additional resources such as articles, industry reports, and community events, adding value for both coworking space operators and their clients.
In addition, coworking aggregators play a crucial role in the coworking industry by connecting space operators with their potential clients, facilitating discovery and decision-making for both parties. For operators, these platforms are an invaluable tool for reaching a wider audience and filling their spaces, while for clients, they offer a convenient way to find the ideal working environment that meets their specific needs and preferences.
Why Use Them?
- Broader Audience Reach: By listing on these platforms, your coworking space gains exposure to a wider audience, including those beyond your local area. Many users of these aggregators are professionals who frequently travel and rely on these platforms to find workspaces globally.
- Enhanced Credibility: Being featured on a reputable coworking aggregator can enhance your space’s credibility and legitimacy in the eyes of potential clients.
- Valuable Insights and Analytics: Some aggregators offer data and analytics on listing performance, providing valuable insights into market trends and customer preferences.
2. Creating a Coworking Space Listing:
- Crafting an Appealing Listing: Share compelling narratives about your space, highlighting unique amenities, community events, and the overall vibe.
- Photos and Videos: Visuals play a crucial role. Include high-quality images and virtual tours to showcase your space.
- Update Regularly: Keep your listings up-to-date with current information on pricing, availability, and new services.
Top Listing Sites
1. Coworker: A Worldwide Coworking Space Connector
Spanning across 74 countries, Coworker links an impressive network of over 25,000 coworking spaces, with an addition of 300+ spaces each month, making it a go-to destination for finding ideal work environments. It facilitates direct bookings and offers office broker services, alongside its unique Global Pass for extensive coworking access.
Pricing:
Starting at just $25/month, Coworker’s Basic plan offers an economical gateway for coworking spaces to tap into the global marketplace.
2. MatchOffice: Your Gateway to Global Coworking Spaces
A key global platform in the commercial property leasing arena, featuring a listing of over 47,000 coworking spaces and business centers in sought-after locations. It partners with commercial hubs across the globe to provide a range of options for tenants.
Pricing:
Listing is free on MatchOffice, with a referral fee of 12.5% only applicable on successful leasing transactions.
3. Coworking Wiki: A Collective Coworking Encyclopedia
A community-driven resource central for anyone interested in coworking. It’s a treasure trove of information for coworkers, space owners, and budding entrepreneurs in the coworking field. Its Coworking Space Directory is a user-friendly tool for finding local coworking spaces, and adding your space is straightforward, just requiring adherence to their format and adding your space’s details.
Pricing:
For more information, you will need to contact the coworking wiki team. (listing fees, membership fees, or any related costs for posting information or advertising.)
4. On-Demand Workspaces with LiquidSpace
LiquidSpace stands as a versatile platform designed to assist both businesses and individuals in effortlessly finding and securing flexible workspaces to suit their immediate needs. This service is particularly beneficial for those seeking convenience and flexibility in their workspace solutions.
Pricing
The Individual Plan is an excellent match, offering the benefit of a $0 monthly subscription fee. Small businesses and internal teams within larger corporations may find the Team Plan more suitable, with a moderate monthly fee of $99, it provides an affordable solution for securing a quality workspace. For high-growth companies encompassing multiple teams, the Business Plan at $999 per month offers a robust framework for organizational development.
3. Utilizing Coworking Directories:
The Role of Directories:
Coworking directories are specialized online platforms that categorize and list coworking spaces. These directories serve as databases, offering detailed information about each space, including their location, services, pricing, and amenities. They are tailored to help individuals and companies quickly identify and compare coworking options that best fit their needs.
Benefits of Directories:
- Targeted Searches: With advanced filtering options, users can perform targeted searches based on specific criteria like location, price range, type of workspace, and amenities, making the process of finding the right coworking space more efficient.
- Market Visibility for Spaces: For coworking spaces, being listed on these directories means increased visibility in a crowded market, especially among users actively seeking coworking solutions.
- Networking Opportunities: Some directories also serve as community platforms, offering networking opportunities for coworking space operators and users.
Top Directories:
Enables users to easily search for coworking spaces based on various criteria such as location, amenities, and pricing. Ideal for entrepreneurs, freelancers, and remote workers, this directory not only helps in finding the perfect coworking space but also keeps users informed about the evolving of the coworking world.
It features an array of spaces, from small, local setups to larger, more established coworking chains, ensuring there’s something for everyone. Users can filter their searches based on specific needs, making it easier to locate spaces that align with their work style, budget, and location preferences. Ideal for digital nomads, startups, and established businesses, Find Workspaces is a go-to resource for discovering and choosing the right coworking environment.
Global Workspace Association (GWA):
GWA’s directory component allows users to find and explore various coworking spaces, while its events and webinars offer invaluable learning and networking opportunities, making it a resource for anyone involved in the coworking and flexible workspace sector.
The platform provides a broad audience, including coworking space operators, remote workers, and businesses, providing them with up-to-date information, analysis, and workspace solutions. An essential tool for those looking to stay ahead with flexible workspaces.
4. SEO Optimization for Your Listing:
Maximizing the SEO of your coworking space listing is essential for enhancing its online visibility and attracting potential clients. Here are some detailed strategies to optimize your listing effectively:
Use of Targeted Keywords:
- Keyword Research: Conduct thorough research to identify keywords and phrases that potential clients are using to search for coworking spaces. Tools like Google Keyword Planner can be helpful (there are many paid tools and free ones).
- Strategic Placement: Once identified, strategically place these keywords in your listing’s title, description, and even in image alt-texts
- Avoid Keyword Stuffing: While keywords are important, they should be used naturally within the content. Overusing keywords can negatively impact your SEO efforts.
Creating Engaging Content:
- Compelling Descriptions: Write captivating and concise descriptions of your space. Highlight unique features, such as design, community events, or any special amenities like pet-friendly spaces or eco-friendly practices.
- Storytelling: Use storytelling to create a connection with the reader. Share stories about your community, success stories of your members, or the inspiration behind your coworking space.
- Useful Information: Provide practical information like location, pricing, opening hours, and contact details. Also, describe the different types of workspaces available, such as open desks, private offices, or meeting rooms.
Visual Content Optimization:
- High-Quality Images and Videos: Visuals are crucial. Ensure your listing includes high-resolution images and videos that showcase the best aspects of your space.
- Optimize Visuals for SEO: Use descriptive file names for your images and videos and include keyword-rich alt tags and captions.
Regular Updates:
- Keep Content Fresh: Regularly update your listing to include any new features, services, or promotional offers. This not only keeps your listing relevant but also positively impacts SEO.
- Respond to Reviews and Queries: Engage with users who leave reviews or queries on your listing. This engagement can help improve your listing’s ranking.
Mobile Optimization:
- Responsive Design: Ensure that your listing is mobile-friendly. With the increasing use of smartphones for searches, a mobile-optimized listing is essential for good SEO.
Local SEO:
- Local Keywords: Use location-based keywords in your listing. This helps in appearing in local search results, which is crucial for a physical space like a coworking area.
- Google My Business: Consider registering your space on Google My Business. This can increase your visibility in local search results and Google Maps.
By implementing these SEO optimization strategies, you can significantly improve the online presence of your coworking space, making it more discoverable to potential clients and helping to drive traffic to your listing.
5. Social Media and Optimize Your Website:
Creating a strong online presence across social media platforms and your website is crucial for promoting your coworking space. Here’s how you can effectively leverage these channels:
Effective Social Media Strategies:
- Platform Selection: Choose social media platforms where your target audience is most active. LinkedIn is great for business professionals, Instagram for a younger, creative crowd, and Facebook for a broad demographic.
- Consistent Branding: Ensure your branding is consistent across all platforms. This includes using the same logo, color scheme, and messaging tone.
- Engaging Content: Post engaging, relevant content regularly. Share images and videos of your coworking space, testimonials from members, event announcements, and informative articles about coworking trends.
- Interactive Posts: Create posts that encourage interaction, such as polls, Q&A sessions, or contests. This increases engagement and visibility.
- Use Hashtags: Utilize relevant hashtags to increase the discoverability of your posts. Research popular hashtags in the coworking industry.
Optimizing Your Website:
- User-Friendly Design: Ensure your website is easy to navigate, visually appealing, and provides a good user experience. A cluttered or slow website can turn potential clients away.
- SEO Best Practices: Implement SEO best practices on your website. Use relevant keywords throughout your site’s content, optimize meta descriptions, and ensure fast loading times.
- Integration of Social Media: Embed social media feeds or links on your website. This creates a bridge between your website and social media platforms, offering more ways to engage with your audience.
- Testimonials and Case Studies: Feature testimonials from happy members and case studies to build credibility. This can also enhance your SEO if the content contains relevant keywords.
- Blog Section: Maintain a blog section with regular posts about coworking trends, tips for coworkers, and highlights from your space. This not only boosts SEO but also positions you as a thought leader in the industry.
Cross-Promotion Tactics:
- Linking Listings and Social Media: On your social media profiles, provide links to your listings on various aggregators and directories. Similarly, on your aggregator listings, direct users to your social media profiles and website.
- Email Marketing Integration: Use your website to collect email addresses and integrate these into your email marketing campaigns. Regular newsletters can update your audience about new blog posts, events, or promotions.
- Collaborations and Partnerships: Collaborate with local businesses or influencers and feature these collaborations on your social media and website. This can increase your reach and bring in a new audience.
By combining the power of social media with an optimized website, you can significantly increase the visibility of your coworking space. This integrated approach helps in creating a cohesive and compelling online presence that attracts and engages potential clients.
Conclusion:
Listing your coworking space on the right platforms is essential. Leveraging aggregators, directories, and listing sites like Archie can dramatically increase your space’s visibility. It’s important to remember that the goal isn’t just to list your space but to actively engage and capture the interest of your audience by showcasing the unique aspects of your coworking environment.
Interested in discovering how Archie can contribute to the growth of your coworking or flex space business? Book a demo with our team today and see the full potential of your space!
